The whole DTC stack,
installed in Randy's voice.
Hikers Blend serves 55-70 lifelong hikers with joint support that keeps them on the trail. Helion installed the full operating system around it. Landing page, offer structure, email flows, lead magnet, founder-voice copy lock, and the visual pipeline. One install. Randy runs the brand.
What we installed
Six surfaces. One operating system.
Every surface below shares brand context, voice, and customer language. Built on Randy's existing Shopify and Shopify Email stack.
Adventurers Club landing page
Conversion-focused landing built in Randy's voice. Hero, problem agitation, offer, social proof, FAQ. Optimized for cold Meta traffic from 55-70 lifelong hikers.
90-Day Adventurer Protocol
$77 entry offer with sequence design that turns one-time buyers into the Adventurers Club. Pause, skip, or leave anytime. No lock-in.
Shopify Email flows
Welcome sequence, post-purchase protocol-start cadence, abandoned cart, and winback all wired into Shopify Email (not Klaviyo). Built where Randy's stack already lives.
Hiker Recovery Blueprint PDF
Lead magnet for cold traffic. Email-gated. Sits on the front of every paid funnel and the Adventurers Club landing.
Founder-voice copy lock
Randy's voice captured and locked into the OS brand context. Every email, every page, every ad reads like Randy, not like a generic supplement brand.
Visual pipeline (kie.ai)
Avatar-locked image generation for hero photos and ad creative. Real hiker faces, real morning light, real trail. No stock photography.
The stack
Built on what Randy already runs.
No new subscriptions. No platform migration. The OS sits on the tools Hikers Blend already had.
Storefront
Shopify
Shopify Email (no Klaviyo)
Lead Magnet Delivery
Shopify Email + PDF asset
Visuals
kie.ai + avatar lock
OS Workflows
Landing Page Generator, Email Flow Builder, Funnel Builder, Content Engine
What changed for Randy
The brand finally runs the way Randy would run it if he had ten more hours a day.
Detailed outcomes, metrics, and Randy's own words land here once he signs off. The build is shipped, the surfaces are live, and Randy is operating it day-to-day on his existing Shopify and Shopify Email stack.
Want to see what this looks like
for your business?
Free audit. I look at your brand, your tools, and your biggest bottlenecks and send you a Loom showing exactly what to install first.
Get the Free Audit